Originally published by Bob Lefsetz here, reprinted with permission. Artist Rules 1. Inspiration trumps execution. Write a great song, it’s more important than knowing how to play it. 2. Audience is everything. If you don’t want to reach as many people as possible, stop now. You’re too afraid to make it, you’re not a real […]

Know Your Rights! What is a One Stop? An Editorial By Mark Frieser, Chair, Sync Summit No matter what part of the sync business you’re in, nothing’s more important than 100% airtight rights clearance. Nothing. The quality of the music, its price, its “syncability,” who you know or where the music comes from – whatever […]