We the MG

Modern Marketing

on January 22nd, 2017 Leave a Comment

Marketing is difficult. In this day and age you’re competing against more voices than ever for attention. This is true for business owners, celebrities, writers and of course, musicians. This post has great advice to help you take a look at what you should be doing to market your music and where. Originally posted by […]

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Music as an Enhancement to Education

on December 7th, 2016 Leave a Comment

For the past decades, studies have been conducted to develop the effect of music on the enhancement of learning abilities. Music is a form of art. A well-rounded curriculum and a complete education system require an essential contribution of arts. Arts play important functions in boosting the creative abilities of children and adults and exploring […]

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How to Use Social Media to Leverage Your Industry Contacts

on September 30th, 2016 Leave a Comment

The phrase “It’s who you know, not what you know” is one that appears in most areas of industry, but nowhere is it more relevant than in music. Success in this world requires a well-oiled team working together to create exciting sounds and expertly getting them out for the world to hear. This is why […]

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10 Times Gear Stole The Show From Famous Artists

on August 31st, 2016 Leave a Comment

10 Times Gear Stole The Show From Famous Artists This blog is powered by LANDR instant mastering. Signup for a LANDR account today and get 1 free WAV master. Sometimes you play the gear. And sometimes the gear plays you. Live gear setups rule. It’s the first thing I check when I get to a […]

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Getting Our Attention part 2

on May 30th, 2016 Leave a Comment

This post was originally published by Bob Lefsetz, republished with permission. START SMALLBig time publicity is for big time acts. Not only will most major outlets not cover you, if they do, people will think you’re a hype. Better to start small and hit singles rather than home runs, better to activate a core fan […]

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5 Tips to Top The Mix

on April 26th, 2016 Leave a Comment

Insight to some mixing ideas we use here at MixButton that could help you achieve a better end product. 1st – Initial Thoughts Simply scribble down your initial mixing thoughts on pen and paper while listening for the first time, for example what direction you feel you want the track to go in. Write down […]

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Getting Our Attention

on March 30th, 2016 Leave a Comment

This post was originally published by Bob Lefsetz, republished with permission. Great advice whether you’re just starting out or have been around for awhile… 1. Know who we are.From day one, you should be collecting e-mail addresses and building up a social media following. This is the first line of aggression, the first way to […]

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An Artist…

on January 23rd, 2016 Leave a Comment

Never does what’s expedient. Worries about money, but never makes it paramount. Is jealous of others’ success, but puts his head down and keeps working. Knows when he strikes a chord, knows when he gets it right. Look for this resonance, this inner light. When you’ve achieved it, you’ll get an inner smile. Knows a […]

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Artist Rules courtesy of Bob Lefsetz

on July 28th, 2015 Leave a Comment

Originally published by Bob Lefsetz here, reprinted with permission. Artist Rules 1. Inspiration trumps execution. Write a great song, it’s more important than knowing how to play it. 2. Audience is everything. If you don’t want to reach as many people as possible, stop now. You’re too afraid to make it, you’re not a real […]

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Know Your Rights – What is a One Stop?

on July 7th, 2015 Leave a Comment

Know Your Rights! What is a One Stop? An Editorial By Mark Frieser, Chair, Sync Summit No matter what part of the sync business you’re in, nothing’s more important than 100% airtight rights clearance. Nothing. The quality of the music, its price, its “syncability,” who you know or where the music comes from – whatever […]

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