This post was originally published by Bob Lefsetz, republished with permission. START SMALLBig time publicity is for big time acts. Not only will most major outlets not cover you, if they do, people will think you’re a hype. Better to start small and hit singles rather than home runs, better to activate a core fan […]

Insight to some mixing ideas we use here at MixButton that could help you achieve a better end product. 1st – Initial Thoughts Simply scribble down your initial mixing thoughts on pen and paper while listening for the first time, for example what direction you feel you want the track to go in. Write down […]

This post was originally published by Bob Lefsetz, republished with permission. Great advice whether you’re just starting out or have been around for awhile… 1. Know who we are.From day one, you should be collecting e-mail addresses and building up a social media following. This is the first line of aggression, the first way to […]

Never does what’s expedient. Worries about money, but never makes it paramount. Is jealous of others’ success, but puts his head down and keeps working. Knows when he strikes a chord, knows when he gets it right. Look for this resonance, this inner light. When you’ve achieved it, you’ll get an inner smile. Knows a […]

Originally published by Bob Lefsetz here, reprinted with permission. Artist Rules 1. Inspiration trumps execution. Write a great song, it’s more important than knowing how to play it. 2. Audience is everything. If you don’t want to reach as many people as possible, stop now. You’re too afraid to make it, you’re not a real […]

Know Your Rights! What is a One Stop? An Editorial By Mark Frieser, Chair, Sync Summit No matter what part of the sync business you’re in, nothing’s more important than 100% airtight rights clearance. Nothing. The quality of the music, its price, its “syncability,” who you know or where the music comes from – whatever […]

We first met Rachel Platten when she played our Music Gorilla showcases at a small venue in Austin TX called Treasure Island (now Burnside’s Tavern), recently we clicked on a video taken from Taylor Swift’s concert in Philadelphia where she called Rachel up to the stage to perform her hit song “Fight Song”. It was […]

At Music Gorilla we like to think there’s always room to learn more, but it’s especially easy and convenient when it’s on your own time (and when there are no tests!). And, when it’s something that can help you get (and keep) your fans, well, that’s priceless info! We’ve just learned that our friend Andrew […]