The Digital Age has forever altered the relationship between musicians, record labels, and fans. Before the onslaught of iTunes, Pandora Internet Radio, and Spotify, fans had very few choices when it came to hearing music and interacting with their favorite artists. These avenues of interaction were limited to fans purchasing albums, listening on terrestrial radio, […]

Mixtapes have always played an important role in the music industry, as it pertains to fans. Record companies and producers aren’t known for cranking out great mixtapes, largely because mixtapes aren’t designed to generate sales and drive revenue. Rather, mixtapes have become a form of collaboration between artists, a way to garner attention for new […]

Every once in awhile, Music Gorilla features the rise of a signed band. We’ll look at things they did and how they made it. First up in the series is One Republic. Turn on a radio or listen to Pandora today, and you are no doubt going to hear a song from the group One […]

As a musician, you have to walk a very fine line between constantly attracting new fans, and paying proper respect to your superfans. For some musicians, the number of fans is not nearly as important as the number of superfans that live and die by their art. If you want to take the Average Joe […]

Compare and Contrast: Charging for Tracks vs. Giving Music Away Free The meteoric rise of digital music has completely altered the way that musicians attract attention, create fans, and profit from their art. The brutal reality for musicians in the modern world is that fewer and fewer people are buying albums. Most music fans use […]

On the last day in July, Music Gorilla had one of our Major Label Showcases at the epic and historic NYC venue The Bitter End (www.BitterEnd.com). There were 5 bands playing for an A&R rep from Columbia Records, and they networked and received feedback on their 45 minute performances. Here are some shots of the […]

Many independent musicians think that landing a placement in the new WB teen drama or Hyundai commercial will rocket them to super-stardom and a life of riches.  They’re wrong.  What a commercial, television or movie placement will do, however, is pay the rent on your rehearsal space or manufacturing bill for your next EP. Placement […]

Whether you’re an experienced pro that’s toured the nation or a new musician trying to set up your band’s first gig, composing booking e-mails can be a nerve-wracking experience. Are you writing too much? Too little? Have you left out any important details that the booker will need? And what are those important details, after […]