Originally published by Bob Lefsetz here, reprinted with permission. Artist Rules 1. Inspiration trumps execution. Write a great song, it’s more important than knowing how to play it. 2. Audience is everything. If you don’t want to reach as many people as possible, stop now. You’re too afraid to make it, you’re not a real […]

Know Your Rights! What is a One Stop? An Editorial By Mark Frieser, Chair, Sync Summit No matter what part of the sync business you’re in, nothing’s more important than 100% airtight rights clearance. Nothing. The quality of the music, its price, its “syncability,” who you know or where the music comes from – whatever […]

We first met Rachel Platten when she played our Music Gorilla showcases at a small venue in Austin TX called Treasure Island (now Burnside’s Tavern), recently we clicked on a video taken from Taylor Swift’s concert in Philadelphia where she called Rachel up to the stage to perform her hit song “Fight Song”. It was […]

At Music Gorilla we like to think there’s always room to learn more, but it’s especially easy and convenient when it’s on your own time (and when there are no tests!). And, when it’s something that can help you get (and keep) your fans, well, that’s priceless info! We’ve just learned that our friend Andrew […]

Making Hashtags Work for You Twitter and Instagram have served as great outlets for expression for the masses that use them today. On average, 75 million people check Instagram and 500 million tweets are sent each day. With this kind of viewing traffic, these are the perfect places to use to market you. But how […]

As mid March descends on Austin Texas, so do thousands of musicians. Music Gorilla is very proud of how many artists and bands we have showcased during one of the biggest music conferences around. We have always made a point to offer indie artists an awesome opportunity to play right on 6th street during SXSW. […]

The Digital Age has forever altered the relationship between musicians, record labels, and fans. Before the onslaught of iTunes, Pandora Internet Radio, and Spotify, fans had very few choices when it came to hearing music and interacting with their favorite artists. These avenues of interaction were limited to fans purchasing albums, listening on terrestrial radio, […]

Mixtapes have always played an important role in the music industry, as it pertains to fans. Record companies and producers aren’t known for cranking out great mixtapes, largely because mixtapes aren’t designed to generate sales and drive revenue. Rather, mixtapes have become a form of collaboration between artists, a way to garner attention for new […]