At Music Gorilla we like to think there’s always room to learn more, but it’s especially easy and convenient when it’s on your own time (and when there are no tests!). And, when it’s something that can help you get (and keep) your fans, well, that’s priceless info! We’ve just learned that our friend Andrew […]

Making Hashtags Work for You Twitter and Instagram have served as great outlets for expression for the masses that use them today. On average, 75 million people check Instagram and 500 million tweets are sent each day. With this kind of viewing traffic, these are the perfect places to use to market you. But how […]

As mid March descends on Austin Texas, so do thousands of musicians. Music Gorilla is very proud of how many artists and bands we have showcased during one of the biggest music conferences around. We have always made a point to offer indie artists an awesome opportunity to play right on 6th street during SXSW. […]

The Digital Age has forever altered the relationship between musicians, record labels, and fans. Before the onslaught of iTunes, Pandora Internet Radio, and Spotify, fans had very few choices when it came to hearing music and interacting with their favorite artists. These avenues of interaction were limited to fans purchasing albums, listening on terrestrial radio, […]

Mixtapes have always played an important role in the music industry, as it pertains to fans. Record companies and producers aren’t known for cranking out great mixtapes, largely because mixtapes aren’t designed to generate sales and drive revenue. Rather, mixtapes have become a form of collaboration between artists, a way to garner attention for new […]

Every once in awhile, Music Gorilla features the rise of a signed band. We’ll look at things they did and how they made it. First up in the series is One Republic. Turn on a radio or listen to Pandora today, and you are no doubt going to hear a song from the group One […]

As a musician, you have to walk a very fine line between constantly attracting new fans, and paying proper respect to your superfans. For some musicians, the number of fans is not nearly as important as the number of superfans that live and die by their art. If you want to take the Average Joe […]

Compare and Contrast: Charging for Tracks vs. Giving Music Away Free The meteoric rise of digital music has completely altered the way that musicians attract attention, create fans, and profit from their art. The brutal reality for musicians in the modern world is that fewer and fewer people are buying albums. Most music fans use […]