This post was originally published by Bob Lefsetz, republished with permission. START SMALLBig time publicity is for big time acts. Not only will most major outlets not cover you, if they do, people will think you’re a hype. Better to start small and hit singles rather than home runs, better to activate a core fan […]

Insight to some mixing ideas we use here at MixButton that could help you achieve a better end product. 1st – Initial Thoughts Simply scribble down your initial mixing thoughts on pen and paper while listening for the first time, for example what direction you feel you want the track to go in. Write down […]

This post was originally published by Bob Lefsetz, republished with permission. Great advice whether you’re just starting out or have been around for awhile… 1. Know who we are.From day one, you should be collecting e-mail addresses and building up a social media following. This is the first line of aggression, the first way to […]

Never does what’s expedient. Worries about money, but never makes it paramount. Is jealous of others’ success, but puts his head down and keeps working. Knows when he strikes a chord, knows when he gets it right. Look for this resonance, this inner light. When you’ve achieved it, you’ll get an inner smile. Knows a […]

Falling through April is Music Gorilla’s latest Featured Pro Artist Member FALLING THROUGH APRIL is one of those bands that boldly blurs the genre lines of rock and alternative. This 5 piece rock act from North Carolina emerged in 2011, as former members of Manic, Strange County, Sleep In Sacrifice, and Interstate North decided to […]

Originally published by Bob Lefsetz here, reprinted with permission. Artist Rules 1. Inspiration trumps execution. Write a great song, it’s more important than knowing how to play it. 2. Audience is everything. If you don’t want to reach as many people as possible, stop now. You’re too afraid to make it, you’re not a real […]

Know Your Rights! What is a One Stop? An Editorial By Mark Frieser, Chair, Sync Summit No matter what part of the sync business you’re in, nothing’s more important than 100% airtight rights clearance. Nothing. The quality of the music, its price, its “syncability,” who you know or where the music comes from – whatever […]

War Poets are Music Gorilla’s latest Featured Pro Artist Member. After nearly a year of touring and releasing their first studio LP album, Dulce et Decorum Est, War Poets are back in the studio working on their new LP. This time, acclaimed Grammy-winning producer Joe Baldridge from Nashville has joined up with the band. Music […]