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Author Archive For MG Staff

Touring Vs. Labels

on October 14th, 2018 Leave a Comment

Bob Lefsetz offers us a perspective on the benefits of building on your own and touring. Where do you stand? No label is going to do all the work anymore, so does it make sense that getting signed is the goal? Courtesy of Bob Lefsetz, subscribe to his newsletter below: The script has flipped, record […]

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Guidance courtesy of Bob Lefsetz

on July 11th, 2018 Leave a Comment

This post arrived in our inbox and we knew we had to share it with you. Read on for some pertinent guidance from industry veteran Bob Lefsetz. BE AN INDIVIDUAL Make a difference, have your own ideas, if your only goal is to get along you’ll be left behind. GET AN EDUCATION Mostly in school, […]

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5 Steps to Writing an Effective Music Marketing Plan

on April 2nd, 2018 Leave a Comment

A local music band creating awareness for their music on a local street (Source: https://pixabay.com/en/musician-music-country-music-ibiza-1518572/) Marketing is the core aspect of business in the $15 billion recording industry. It must be perfected for anyone to draw success out of their music. Marketing, primarily the attraction of buyers, in the music industry is creating a fan […]

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2017 Recap

on December 31st, 2017 Leave a Comment

There’s been a lot, (A LOT!) to take in, in 2017. No matter where you are in the world there have been things that have affected us all – from changes to losses in the music community to things that have touched our lives personally. We hope 2017 was a fruitful year for you, for […]

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Music is Magic courtesy of TakeLessons

on December 5th, 2017 Leave a Comment

If you’ve made your way to this site you probably enjoy music, maybe even love it. For most people music is a part of their everyday life, whether it’s dancing on a Friday night, jamming to tunes on the way to work, learning music, or even writing and performing. It transcends time, cultures, and language […]

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Indie Rock Band Nevrlands Inks Deal With Eleven Seven Music Picks Up Management By Benji Madden and Rene Mata

on November 14th, 2017 Leave a Comment

Long Island Rock Act Nevrlands Signs Management Deal And Record Deal After Music Gorilla Showcase Performance Nevrlands Band Members with Co-Managers Rene Mata and Benji Madden Ink Deal With Eleven Seven Music “Music Gorilla gave us the incredible opportunity to showcase ourselves to music industry professionals, it was through them that we secured a record […]

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Making It In Music

on June 15th, 2017 Leave a Comment

Pointers on what’s important in today’s music climate and how to have a successful career. Courtesy of Bob Lefsetz Making It In Music 1. Melody I know, I know, we live in an era of beats. But the public wants something they can sing along with. The biggest act in the business is Adele, and […]

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Modern Marketing

on January 22nd, 2017 Leave a Comment

Marketing is difficult. In this day and age you’re competing against more voices than ever for attention. This is true for business owners, celebrities, writers and of course, musicians. This post has great advice to help you take a look at what you should be doing to market your music and where. Originally posted by […]

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Music as an Enhancement to Education

on December 7th, 2016 Leave a Comment

For the past decades, studies have been conducted to develop the effect of music on the enhancement of learning abilities. Music is a form of art. A well-rounded curriculum and a complete education system require an essential contribution of arts. Arts play important functions in boosting the creative abilities of children and adults and exploring […]

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How to Use Social Media to Leverage Your Industry Contacts

on September 30th, 2016 Leave a Comment

The phrase “It’s who you know, not what you know” is one that appears in most areas of industry, but nowhere is it more relevant than in music. Success in this world requires a well-oiled team working together to create exciting sounds and expertly getting them out for the world to hear. This is why […]

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